Instagram DM Automation Platform
WhoseDM
WhoseDM helps creators, brands, and agencies automate Instagram DMs to engage audiences effortlessly. It automatically responds to comments, story mentions, and replies with personalized messages, helping you grow faster and keep the algorithm happy.
Visit ProjectOverview
WhoseDM turns every comment, story reply, and mention into a direct message that builds engagement and drives conversions. Whether you’re a creator looking to connect with your audience or a brand running campaigns, WhoseDM automates conversations to help you grow faster with less effort.
Services Provided
Objectives
Build an AI-powered Instagram automation web app for creators, brands, and agencies.
Enable automatic DMs for comments, story mentions, and replies to boost engagement.
Design an intuitive dashboard to manage automations, analytics, and conversation flows.
Ensure scalability and performance for thousands of users with real-time updates.
Approach
Our approach to WhoseDM focused on making social media automation seamless and reliable. We combined AI-driven workflows with a clean, minimal design that feels familiar to Instagram creators. The frontend, built with Next.js and Tailwind, connects to a robust backend powered by Node.js and MongoDB for managing automations, triggers, and analytics efficiently.
Frontend Development (Next.js + TypeScript)
We developed a modern, mobile-first web app using Next.js 14 and TypeScript to ensure performance, scalability, and pixel-perfect execution.
Implemented clean UI architecture following atomic design principles.
Integrated Tailwind CSS with custom tokens for consistent spacing, color, and typography.
Used Storybook for isolated component development and rapid testing.
Optimized the platform for responsiveness across devices.
Backend Development (Node.js + Express)
A scalable backend was built to handle automation rules, DM triggers, and data storage, ensuring reliability during high traffic.
Developed APIs to manage posts, triggers, users, and automation events.
Integrated the Instagram Graph API to enable comment and story-based DMs.
Used Webhooks to listen for story replies, post comments, and direct messages in real time.
Connected with Stripe API for subscription management and secure payments.
Automation Engine (AI + Meta API)
At the core of WhoseDM is its automation engine that listens for comments, story mentions, and replies, and instantly sends personalized DMs.
Auto-Reply to Comments on Reels and Posts with customizable templates.
Automate Story Replies and Mentions for consistent engagement.
Add Trigger Keywords for fine control over automated DM responses.
Include links, buttons, and call-to-actions within DMs for conversions.
Dashboard & Analytics
We designed an intuitive dashboard that provides control, visibility, and insights into all automated interactions.
Created a clean dashboard layout for managing campaigns and viewing metrics.
Included analytics for replies, clicks, conversions, and DM performance.
Built real-time tracking for automation activity using WebSocket connections.
Enabled users to pause, edit, or retrigger automations anytime.
Testing & Deployment (Vercel + CI/CD)
To ensure smooth performance, the app was thoroughly tested and continuously deployed using modern workflows.
Tested automation triggers and message delivery pipelines.
Implemented E2E and component-level testing for reliability.
Deployed frontend and backend via Vercel for optimal performance and zero-downtime updates.
Results
automation success rate
creators & brands onboarded
boost in engagement
Conclusion
WhoseDM revolutionizes Instagram automation by turning every comment, story reply, and mention into a meaningful DM conversation. With its clean dashboard, smart automation engine, and fast, AI-driven workflows, it helps creators and brands grow faster while keeping their audience engaged. From auto-replies to detailed analytics, WhoseDM gives users everything they need to scale engagement — all in one place.
